Am I the only person who wonders where 2017 has gone? It seems that I was so preoccupied with the day-to-day tasks of running a business that the year just flew by. For me, the first week of January is usually a little slow. This means that it’s a great time to reflect and plan for the future. It doesn’t matter if you’re running a construction company, a warehouse or a lemonade stand, there are certain things that, if done correctly, will help us get 2018 started in the right direction. Here is Houston Forklift Safety’s “Top 10” list:
1. Thank God
This has to be the first thing on the list for obvious reasons. I’m guilty of sometimes letting the “day-to-day” stuff become such a distraction that I forget to “properly” thank God for His many blessings. My family is healthy; we have food on the table; we have reliable transportation; we have a roof over our heads and; our bills are paid. We made it through another year not because of who we are….but because of who He is! Thank You Father.
2. Thank Our Customers
Every statistic I’ve seen shows that it is impossible for a business to survive without customers and referrals from those customers. We realize that you have other options and we appreciate your continued support. 2017 was a good year and, with your support, 2018 will be even better. Thank you from the bottom of my heart. We appreciate each and every one of our customers.
3. Review our Marketing Plan
This is a good time to review our marketing Plan. I have made a list of all of the marketing sources that Houston Forklift Safety used in 2018 (eg. Published Articles, Newsletters, Networking, Social Media, etc), and am comparing this to the list of clients that each source generated. This simple analysis will help us modify our marketing strategy and should improve our ROI (Return On Investment).
4. Get Smarter
One of these goals is for me to complete the required courses to become a Certified Safety and Health Official (CSHO). I have been working on this for two-years and there are only six more OSHA courses standing in my way. I would also like to become a Certified SHEP (Safety, Health & Environmental Professional) this year but I am not certain that all of the classes I need are being offered. I’ll know more in a few days……
5. Meet With The Business Professionals That We Did Not Get to Meet With Last Year
We understand the importance of delivering a product that supports operational development and the environment. This focused approach has been central to our Mission and Vision Statements. We are assembling a team of expert consultants who work in many different industries. We’re keeping track of the latest regulatory changes so you don’t have to. We’ll take care of your company’s compliance and you can take care of your customers.
6. R&D (Ripoff and Duplicate)
There is a fine-line between research and plagiarism but I’m not ashamed to say that I have used photos and articles that I have read in a magazine, seen on the news or found on the web. I have, in every instance, referenced the original article or received the Author’s permission but, truth be told, there are very few “original ideas” floating around. There is, after all, only so much you can do with the material that OSHA gives us to work with.
7. Review Your Policies, Procedures & Make Changes
During the year, I don’t often have time to look at spread sheets and reports. This is a great time to look at how we do things and ask if there are areas that we can somehow improve. I recently reviewed our policy with respect to consultations and have implemented a new practice that I believe will benefit our customers and will also streamline our accounting and billing procedures. It’s a “win-win” for everyone’s budget.
8. Review Your Website
Do not underestimate the importance of your website! Several new clients have said that one reason they chose us was because of our website. One customer said that he felt like our website did a great job of letting him know who we were. This is a great time of year to sit down with your marketing and IT teams to review and assess your company’s website.
9. Relax – You Have Made It Through Another Year
You have made it through another year of business so enjoy the moment. Make time for your family and friends because it won’t be long before the phones start ringing again. This is a really good time to reward yourself with a break or a vacation!
10. Call Houston Forklift Safety for a Free Safety Consultation
It doesn’t matter if you’re starting a new business or if you’re a large corporation, Houston Forklift Safety can help. We offer site specific and machine specific compliance assistance and training. Our services include, but are not limited to: Safety Audits, Gap Analysis, Employee Training, Machine Inspections, Fleet Management, Policy & Procedure Manuals, etc. Call (713) 782-0733 or email firstname.lastname@example.org to learn more.